8/16/2005

so I saw that movie The Island the other day. It was stupid. I guess most popcorn-type action movies are not overly smart, but this one was particularly dumb and cringe-causing. I don't think I've ever seen a movie with more obvious and annoying product placements. It made me wonder if this was just one giant commercial, that the movie studio got these companies to give lots of money, then had to write a movie around them. The first ad was at the very beginning of the movie, with some obviously displayed Pumas as the only shoes we wear in the future, apparently. It went downhill from there, with pointless close-ups on Aquafina bottles, the MSN Search logo (what we use instead of phone books in the future), those new metal Michelob bottles, Honda Elements, etc etc. And in some cases the ads didn't even make any sense: this movie is supposed to take place in 2019 or something, but everyone's still driving 2005 Dodge Chargers and Cadillacs. And just in case you didn't notice what kind of cars these are, they zoom in on the Cadillac logo and Ewan McGregor's character made sure to extol all the virtues of his new Caddy. It was ridiculous. The rest of the movie was pretty corny too, with way too many pointless slowmos and zooms and really lame dreams and brainwashing segments with montages of different images, stuff that might have been scary or interesting 30 years ago. And there were lots of stupid, annoying characters who suddenly became smart, and just general logical inconsistencies. That being said, Scarlett Johannson was looking good. Though I could have done without her character watching her real life Calvin Klein commercial on TV. The one that she was in from this year. Come on.

Update- the Onion has a funny fake editorial by director Michael Bay.

4 comments:

John Spartan said...

I thought in the future all restaurants are gonna be called Taco Bell.

Andrew said...

that's true. the clones ate mostly vitamin sludge and stuff. maybe the non-clones all go to Taco Bell in San Angeles.

Amanda said...

ahhhhhhhhh!! don't talk badly about ewan mcgregor, i'm melting i'm melting!!!!

While I haven't actually SEEN this latest flick of his, he is a super actor and super hot and while Scarlet might have been looking OK, here's betting Ewan outshined her by a million.

Andrew said...

actually I forgot to mention that he had a weird american accent. it sounded strange.